Eden Coffee Powers Haku and Strava Brand Activations at Running USA Conference

Eden Coffee Co., a St. Louis-based mobile coffee experience company focused on experiential hospitality and brand activations, supported two sponsor activations during the 2026 Running USA Industry Conference at Union Station—helping national brands create high-touch attendee engagement through premium, on-brand coffee service.

Eden Coffee Co. partnered with Haku, the conference’s presenting sponsor, to execute a fully branded coffee activation designed to elevate the expo floor experience. Eden delivered beginning-to-end operational support and a brand-forward setup, including a branded cart and custom cups—turning each drink served into a mobile brand impression as attendees moved throughout the venue.

“Impactful events are built on moments that feel personal—even in a crowded room,” said Alyson, owner of Eden Coffee Co. “Coffee creates a natural pause for connection. When the service is smooth, and the presentation is intentional, it becomes more than a beverage—it becomes part of how people remember the brand.”

Eden Coffee Co. also partnered with Runna by Strava to support the conference’s running track experience, delivering a post-run hospitality moment designed to feel both celebratory and useful. Following group runs, attendees were welcomed at the finish with branded bottled lattes, hot chocolate, and fresh black coffee, featuring custom labeling and presentation aligned with the sponsor experience.

Throughout the conference, Eden Coffee Co. supported sponsor goals by combining logistics and execution with guest-first hospitality—helping brands create a visible, talked-about experience without disrupting the flow of the event.

About Eden Coffee Co.

Eden Coffee Co. is a St. Louis-based mobile coffee experience company providing elevated espresso and coffee service for events, brand activations, and corporate gatherings. With a focus on thoughtful hospitality, operational excellence, and brand-forward presentation, Eden Coffee Co. helps organizations create memorable moments of connection—one drink at a time. Learn more at edencoffeecocart.com.

Contact Information:

Eden Coffee Co.

Serving the Greater St Louis Area
St Louis, MO 63101
United States

Alyson Goforth
(636) 439-0457
https://edencoffeecocart.com